Funding Rounds and Marketing Strategy

Funding Rounds

Our platform’s growth will be supported through four funding rounds, each designed to address specific needs at critical stages of development:

1. Round 1: Initial Preparation

   • Objective: Cover essential groundwork to prepare for MVP development.
   • Diamond Sales:200,000 diamonds at $0.20 AUD each.
   • Total Raised:$40,000 AUD.
   • Purpose:
     • Fund initial legal fees.
     • Secure temporary office space.
     • Purchase necessary computer hardware and software.
     • Kickstart operations in preparation for the MVP development phase.

2. Round 2: MVP Development and Operations

   • Objective:Develop the minimum viable product and support operational needs.
   • Diamond Sales:1,000,000 diamonds at $0.50 AUD each.
   • Total Raised:$500,000 AUD.
   • Purpose:
     • Build and develop the MVP with core functionalities.
     • Cover operational costs, including team expansion and technical resources.
     • Launch initial marketing efforts to attract early adopters.

3. Round 3: Beta Testing Phase

   Objective:Fund the platform’s beta testing phase and prepare for the official public launch.
4. Diamond Sales:1,000,000 diamonds at $2 USD each.
5. Total Raised: $2,000,000 USD.
6. Purpose:
   • Support beta testing operations, including user feedback analysis and system optimisation.
   • Expand infrastructure to handle increasing user traffic.
   • Execute pre-launch marketing campaigns to build anticipation and user interest.

7. Round 4: Post-Launch Expansion

   • Objective:Scale the platform after the official public launch to achieve global growth.
   • Diamond Sales:4,800,000 diamonds at $10 USD each.
   • Total Raised:$48,000,000 USD.
   • Purpose:
     • Scale operations globally, including infrastructure upgrades and customer support.
     • Drive mass user acquisition with large-scale marketing campaigns.
     • Invest in advanced technologies to ensure a competitive edge in the market

Marketing and Influencer Acquisition Strategy

To ensure rapid growth and platform visibility, we have allocated 3,000,000 diamonds to a comprehensive marketing strategy, designed to attract users and foster engagement:

1. Influencer Partnerships:

   • Objective:Leverage influencers to drive awareness and user acquisition.
   • Strategy:Provide diamonds to influencers, incentivising them to create engaging promotional content.
   • Execution:Partner with influencers across various sectors, allowing them to drive their audience to the platform through unique and enticing content.

2. Competitions and Prizes:

   • Objective:Boost engagement and attract new users through exciting incentives.
   • Strategy:Host competitions where diamonds are given away as prizes.
   • Execution:Create attractive, interactive campaigns that encourage user participation, increasing visibility and generating buzz.

3. Community Recognition:

   • Objective:Recognise and reward outstanding community members who demonstrate loyalty, creativity, or exceptional contributions.
   • Strategy:Identify top users and influencers from within the platform’s community to receive diamonds as a form of recognition.
   • Execution:Acknowledge and reward community members who exemplify the platform’s values, such as creativity, support, and engagement, fostering loyalty and encouraging organic growth.